Francesca advises and supports businesses, artists, nonprofits, and startups on social media, content marketing, digital advertising strategy, general PR and communications, and more. See her resume and experience on LinkedIn.
She is available for talks, workshops, and training, and has given presentations on digital marketing, social media, and branding for MASS MoCA’s Assets for Artists program, New England Presenters, Northern Berkshire Community Coalition, Williamstown Chamber of Commerce, and others.
Digital Marketing Evaluations
Get a personalized evaluation of your digital marketing footprint, with recommendations, next steps, and proposed communications/advertising timelines based on your specific goals.
Francesca regularly makes recommendations to clients about SEO, preparing for a website launch, how to grow followers and engagement on Instagram, paid advertising plans, and more.
Help with public relations/press management/media relations, editing, press release writing, communications timelines, audience matrices, translating web analytics, recommending next steps to increase web traffic, and other communications tasks as needed.
Content Strategy and Content Creation
Helping businesses and organizations tell their stories through carefully crafted content including business profiles, blog posts, brand/style guide development, content planning, and more. Web content is a great way to communicate your brand and connect with your audience, and it can help your search relevance. See examples of Francesca’s work with branding, content strategy, and content creation.
Social Media Strategy
Social media is so much more than posting every day. Growing a following and connecting with audiences on social media requires a coordinated plan, excellent content, and clear goals. Francesca works with clients to develop a social media strategy that works for their time commitments and budgets, from growing an organic following to holiday ad campaign recommendations.
Writing for the Web
Is your content following the rules of Search Engine Optimization? Is it being posted to the right channels? Are you repurposing content when it’s appropriate? Do you have enough copy on the front page of your website? Francesca works with clients to write relevant copy that incorporates SEO, information architecture, brand identity, and more. She also helps perform basic web tasks that often fall to the wayside for busy small business owners, like adding links, updating homepage copy with new offers, and making sure metadata and tags are properly employed.