Strategic Communications

Francesca advises and supports businesses, artists, nonprofits, and startups on social media, content marketing, digital advertising strategy, general PR and communications, and more. See her resume and experience on LinkedIn.

She is available for talks, workshops, and training, and has given presentations on digital marketing, social media, and branding for MASS MoCA’s Assets for Artists program, New England Presenters, Northern Berkshire Community Coalition, Williamstown Chamber of Commerce, and others.

Content Creation and Strategic Narrative

As MCLA’s creative and brand strategy manager, Francesca plans the college’s annual digital advertising campaigns and creates content that appeals to multiple audiences, including all the writing for MCLA’s Trailhead Magazine, strategic vision and narrative support for major fundraising projects and proposals, and facilitation of extensive video content (like this overview of MCLA’s Nature of New England class).